📅 Mark Your Calendar: April 22
Because Lube Deserves Its Own Holiday (and Better PR)
April 22 is International Lubricant Day—a Swiss Navy original created to spark conversations, educate, and empower people to make pleasure a priority. But for all the talk about lube, there’s still a lot of misinformation floating around.
So today, we’re setting the record straight—and busting the biggest myths about personal lubricants. Let’s give lube the spotlight it deserves.
MYTH #1: “Only older people or women need lube.”
TRUTH: Lube isn’t about age or gender—it’s about amplifying your experience.
Whether you're 22 or 62, lube makes intimacy more comfortable, reduces friction, and heightens pleasure. In fact, younger people are among the biggest users of lube—especially those who prioritize pleasure and performance.
"Lube is the real MVP of the bedroom." – Internet Wisdom
MYTH #2: “Water-based lubes are boring.”
TRUTH: Swiss Navy’s Water-Based Lubricant is anything but basic.
- Toy and condom compatible
- Great for sensitive skin
- No sticky aftermath
Think of it as the little black dress of intimacy—classic, flattering, and always a good idea.
MYTH #3: “Silicone lube is only for extreme play.”
TRUTH: Silicone = luxury, not extremity.
Swiss Navy's Premium Silicone Lubricant is long-lasting, ultra-smooth, and water-resistant. Great for shower play, spontaneous moments, or extended sessions. A little goes a long way—this is all about less interruption, more glide.
MYTH #4: “Lube kills the mood.”
TRUTH: Running out of lube kills the mood.
Using a premium lubricant shows confidence, care, and intention. In fact, 70% of people report more enjoyable intimacy when using lube. Keep a bottle on your nightstand—trust us.
"Lube turns good sex into great sex." – Literally Everyone Who’s Tried Swiss Navy
MYTH #5: “Flavored lubes taste weird.”
Fact: Not if they’re from Swiss Navy
Our Flavored Lubricants use a Zero-Calorie Formula and taste shockingly good. They’re perfect for oral play and come in mouth-watering flavors like Playful Flavors Limited Edition Sweethearts.
🍓 No weird aftertaste. No sugar. Just good, clean fun.
“If your lube tastes like a cough drop… it’s time for an upgrade.”
MYTH #6: “All lubes are the same.”
TRUTH: Not. Even. Close.
Swiss Navy lubricants are crafted with:
- Premium-grade ingredients
- Pharmaceutical-quality bottles with one-handed precision pumps
- Long-lasting, silky textures that elevate your entire experience
This isn’t just lube. It’s high-performance pleasure in a bottle.
Top-Recommended Lubricants from Swiss Navy
Water-Based Lubricant (8oz)
Lightweight, toy-compatible, and perfect for everyday use.
👉 Shop Now
Premium Silicone Silicone (4oz)
Water-resistant, long-lasting, and luxurious.
👉 Shop Now
Why Swiss Navy Created International Lubricant Day
Swiss Navy created this holiday to educate, celebrate, and normalize the conversation around pleasure.
Lube isn't just about smoother intimacy—it's about self-care, body confidence, and empowering people to enjoy their experiences fully.
Why International Lubricant Day Matters
Lube might seem like a small detail—but it can make a huge difference. International Lubricant Day isn’t just a celebration—it’s a reminder of how important it is to prioritize comfort, pleasure, and wellness in our intimate lives.
Here’s why this day truly matters:
Because tiny micro-tears can happen.
Friction without adequate lubrication can cause microscopic tears in sensitive skin. These tiny tears not only cause discomfort, but can increase the risk of irritation and infection. Lube helps protect delicate areas and keeps things smooth and safe.
Because even pleasure products feel better with slide.
Using toys or personal massagers? Lube enhances the experience and helps avoid unnecessary friction—especially with materials like silicone or latex that can cause drag. A quality lube transforms the experience from meh to amazing.
Because comfort should always be a priority.
Discomfort is not a rite of passage. Whether you're exploring something new or sticking with your tried-and-true favorites, lube adds that extra layer of ease and enjoyment. No shame. No awkwardness. Just better intimacy.
Because lubrication changes with age, health, and hormones.
Natural moisture levels fluctuate—and that’s perfectly normal. Stress, medication, menopause, and even hydration all affect your body’s natural lubrication. Lube helps level the playing field so you can stay in the moment, not in your head.
Because pleasure is worth celebrating.
Sexual wellness is wellness. Taking care of your intimate health is just as important as any other aspect of your self-care routine. Lube is an easy, affordable, and empowering way to elevate pleasure and connection.
How to Celebrate International Lubricant Day
- Try a new lube
- Upgrade your current favorite
- Surprise your partner with a bundle
- Share this blog to help bust myths and spread the lube love
Inspiration from our Fans: Shared via @IntimacyExplorer | April 22
Last year for International Lubricant Day, I decided to go all out🧴💃
I made a little at-home celebration kit—complete with mood lighting, music, and of course, a few bottles of my Swiss Navy favorites (silicone and water-based because I believe in options 😂).
My lover and I turned it into a mini spa night—we tried a massage tutorial on YouTube (10/10 recommend), played a cheeky card game, and ended the night testing just how far silicone lube really goes. Spoiler: VERY FAR. 😏
Moral of my story: lube isn’t just a “sometimes” thing—it’s a celebration all on its own.
Already planning something even bigger this year.
Make This April 22 Your Slickest Yet
Lube has entered the chat—and it’s here to stay.
Celebrate International Lubricant Day by discovering a formula that fits your vibe, enhances your pleasure, and levels up your confidence.
Your body deserves better. Give it the good stuff.
Swiss Navy is Here to Help
Looking to learn more about personal lubricants, intimate health, and other ways to enhance your love life? Check out our Education Blog for expert advice, tips, and guides, including:
Ready to add sparks to your sex life? Check out Spring Flings & Bedroom Things: 4 Ways to Heat Up Your Love Life This Season.
Want to explore other little-known facts about lube? See 10 Little Known Facts About Lubes.
Interested in what’s trending? 2025 Sex Trends: What’s Hot in Pleasure and Intimacy this Year is for you!
Ready to find out more about how supplements can benefit YOUR Love Life? You'll find so much goodness in Enhance Intimate Pleasure and Health with Swiss Navy MAX Supplements.
