Let’s talk lube, inclusivity, and what’s heating up in bedrooms across the globe.

Summer 2025 isn’t just hot because of the temps—it's sizzling with new trends in sex, intimacy, and exploration.

As couples and individuals embrace bolder ways to connect, one thing’s clear: the right personal lubricant makes everything smoother, more satisfying, and more inclusive.

This season, we’re seeing a rise in sexual wellness curiosity—and Swiss Navy is here to help guide your journey with premium, body-safe lubes that match your vibe and your body.

So, what’s trending? Let’s break it down.

Summer Heat: What’s Trending in Intimate Play

Swiss Navy’s insights align with some juicy, month-of-June trends recently unearthed by ZipHealth in their latest US/UK survey—because summer isn’t just hot on the thermometer; it’s hot in bedrooms too.

More Connections, More Heat

About ¼ of adults admit to having more sex during summer than in cooler months—31% of men and 21% of women included in a recent study.

And with 30% saying late-night is their prime intimacy time, summer nights are officially the peak hour.

Vacation Lovin’

Warm weather means more outings—and more opportunities for spontaneity.

10% are planning to see three or more partners this summer, while 29% of women are embracing the "hot girl summer" expansion of their lifestyles. New experiences take center stage.

Position + Exploration

A whopping 72% of Americans and 59% of Brits want to try new positions this season!

And about 20% of men and 14% of women are intrigued by anal play, according to the New York Post.

The message is clear: people are ready to experiment.

Performance Awareness

Even in playful summer fun, sexual health still matters—especially ED and premature climax concerns. (THIS is where Swiss Navy's MAX Supplements can help!)

Many report strategies like “stop-start” (edging) or solo warmups to enhance experience with a partner.

What It Means for You

• Your lube choice matters: Longer play = more glide. Silicone lubes (like Swiss Navy Premium Silicone) are built to endure.
• Travel-ready sizes are key: summer flings happen in hotels and road trips—1oz or 2oz bottles go a long way.
• Experiment confidently: new positions or adventurous routines pair best with high-quality, body-safe lubes and glide that lasts.

Trend-Proof Your Summer

Swiss Navy is perfectly primed to support your summer of connection and exploration.

From our silicone powerhouse to our water-based fan favorites, we’ve got the right lube for whenever and wherever things heat up.

THESE are the current 2025 Sexy Summer Trends that Swiss Navy is keeping an eye on:

Summer is heating up, and so are the conversations around pleasure, connection, and exploration.

At Swiss Navy, we’ve got our finger on the pulse of what’s turning up the temperature this season—and trust us, these trends are too hot to ignore.

From personalized lube picks to inclusivity in intimacy, the 2025 summer scene is all about intentional choices, informed play, and embracing pleasure on your own terms.

So, if you’re wondering what’s trending under the sheets (and in the shower, pool, or vacation villa 😉)—these are the sexy summer trends we’re watching closely.

1. More People Are Asking, “What Lube Is Best for Me?”

Gone are the days of a one-size-fits-all approach.

Consumers now want to know the differences between water-based vs silicone lube, and what makes each formula unique.

• Water-Based Lubes
  Perfect for beginners and toy lovers alike. These lubes are lightweight, easy to clean, and safe for use with all toys and condoms.
  Pro tip: Try our Swiss Navy Water-Based Lubricant for daily intimacy and smooth, natural glide.
• Silicone-Based Lubes
  Need something longer lasting and ultra-slick? Silicone lubes are ideal for shower play, anal sex, and marathon sessions.
  Pro tip: Our Swiss Navy Silicone Lubricant is a fan-favorite for a reason—just a little goes a long way.
• Specialty & Sensation Lubes
  Flavored, warming, or hybrid formulas are having a serious moment. Consumers are spicing things up and trying new experiences—and we’re here for it.
  Pro tip: Explore our 4-in-1 Flavored Glides (yup—intimate glide, massage gel, temperature play, and a kissable treat ALL in one).

2. Inclusivity Is More Than a Trend—It’s the Standard

Swiss Navy celebrates every kind of pleasure. From Pride-inspired packaging to lubes that support all genders and orientations, our line is made for everyone. This summer, customers are seeking products that match their values—and we're proud to deliver body-safe, thoughtful solutions for all types of love.

3. Vacation Vibes = Lubes That Travel Well

Grab-and-go lubes are in! Compact 1oz bottles are flying off the shelves as people prepare for romantic getaways and spontaneous adventures.
Stock up on TSA-friendly sizes—because no one wants to be caught without their favorite lube when the mood hits.

4. Adult Sex Education Is Hotter Than Ever

Consumers are craving knowledge about their bodies and their pleasure. That includes understanding the best personal lubricants for different needs, preferences, and positions.

Education is empowerment—and Swiss Navy is proud to support it with blogs, guides, and products designed to elevate every experience.

What’s Next? Even More Exploration.

From bold experimentation to the comfort of rediscovered intimacy, this summer is all about feeling good in your own skin—and helping your partner(s) do the same.

Choosing the right lube is one of the easiest ways to enhance pleasure, reduce friction, and increase confidence in the bedroom. And with Swiss Navy, you can trust that every drop is designed to deliver.

Sex is personal. So is your lube.

This summer, elevate your experience with a formula that’s made for you—and heat things up with confidence.

Ready to find your perfect match?

Explore all Swiss Navy Lubricants HERE and see why we’re known as the best in the business.

Swiss Navy is Here to Help

Looking to learn more about personal lubricants, intimate health, and other ways to enhance your love life? Check out our Education Blog for expert advice, tips, and guides, including:

Interested in what’s trending? 2025 Sex Trends: What’s Hot in Pleasure and Intimacy this Year is for you!

Ready to add more mindfulness to your sex life? Check out Embracing Slow Loving: Mindful Intimacy in a Fast-Paced World.

Want to explore other little-known facts about lube? See 10 Little Known Facts About Lubes.

Ready to find out more about how supplements can benefit YOUR Love Life? You'll find so much goodness in Enhance Intimate Pleasure and Health with Swiss Navy MAX Supplements.